The concept is multiple!
EG you register
www.ylor.com - which gives you cotrol of to sell the domain
www.AnynameT@ylor.com as a domain as well as the e-mail address
AnynameT@ylor.com
So this becomes an alturnative to .name
Website / message board at
www.EricT@ylor.com
e-mail address
EricT@ylor.com
There are about 4 million Taylors to sell to - many competeing for the same name
You can use the & symbol in domain names because this internet protocol accepts the use of & previous to the @ symbol
So you buy
www.rtners.biz and you can make anyname&P@rtners.biz as a website address
EG
www.EricTaylor&P@rtners.biz is a legitimate domain.
There are millions of businesses that end with the words &P@rtners.biz
You can also register the addresses of big companies without fear - for instance
www.W@ltDisney.com is a valid website address that can be bought for $5
I put
W@ltDisney.com on an autoresponder - using it's e-mail identity - it can have an autoresponder and website identity. Try it - it will send you information about Walt Disney websites.
This is the beginning of the concept - but it goes a lot further