have a look through google and search hosting or something you want to get high in and then get the link or links of the sites that high rank adn see whos linking to them e.g. search: link:http://www.yourcomp.com/ and you can see if you can get some free links to your site.
I find a advert in ebay helps to. If you have a cat thats a popular one, then submit a cat feature auction that I pay £9.95 (dont know what ebay.com charge) and I get around 500 click throughts on one company thatg I work for for a 10 day auction and that around 700 views.