The concept is multiple!

EG you register www.ylor.com - which gives you cotrol of to sell the domain www.AnynameT@ylor.com as a domain as well as the e-mail address AnynameT@ylor.com

So this becomes an alturnative to .name

Website / message board at www.EricT@ylor.com

e-mail address EricT@ylor.com

There are about 4 million Taylors to sell to - many competeing for the same name

You can use the & symbol in domain names because this internet protocol accepts the use of & previous to the @ symbol

So you buy www.rtners.biz and you can make anyname&P@rtners.biz as a website address

EG www.EricTaylor&P@rtners.biz is a legitimate domain.

There are millions of businesses that end with the words &P@rtners.biz

You can also register the addresses of big companies without fear - for instance www.W@ltDisney.com is a valid website address that can be bought for $5

I put W@ltDisney.com on an autoresponder - using it's e-mail identity - it can have an autoresponder and website identity. Try it - it will send you information about Walt Disney websites.

This is the beginning of the concept - but it goes a lot further