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Originally Posted by iblive nsusa, the difference though is that you know your buying a kia. Your expectation are different than if you bought a mercedes. My point is that it doesn't seem consumers are aware of the difference. |
For the people who only go out to get the cheapest deal, this might be true. But many customers who are shopping around, know that the cheapest is not necessarily the best. So, they settle for a Chevy or Dodge instead of taking the KIA.
Chris